We Change People
Perspective in Life
Our main aim is to empower individuals by offering expert advice and consultation, which falls into two main categories:
Business and Entrepreneurial Consultation:
1- We provide marketing and management training and consultation for businesses and entrepreneurs to help them grow and achieve their goals.
2- Youth Development and Career Guidance:
We support young people through vocational guidance and career counseling, helping them to define and achieve their career objectives.
Youth Development, Vocational guidance ,
and Career Counselling
We help young individuals identify their goals and create personalized development plans, offering ongoing support and follow-ups to keep them on track.
Our approach focuses on:
1-Technical Skills
Guiding youth to the right resources to gain essential technical knowledge and skills.
2-Non-Technical Skills
Providing support in areas such as personal branding, communication, negotiation, sales, interview preparation, CV writing, market research, relationship building, and entrepreneurship.
Training Courses
Businesses marketing and management consultation
We conduct a thorough review of all aspects of your company's operations, starting with strategic growth planning. Our services include:
External Marketing: Brand building, social media management, market research, and loyalty programs.
Internal Marketing: Internal branding, employee engagement, and training.
Operational & Financial Review: Analysis of cost structure, organizational charts, sales cycles, and financial operations.
Product & Innovation Management: Assessment of new product introduction and innovation strategies.
Customer Experience: Enhancing customer satisfaction and loyalty.
IT & Telecom Transformation: Integration of technology for greater efficiency and cost reduction.
Anti-Corruption: Implementation of anti-corruption systems with anonymous reporting and independent investigations.
About us
Moustafa Soliman is a seasoned expert with over 20 years of multinational corporate experience across marketing, sales, technical, legal, and compliance domains, primarily in the telecom and IT industries. With a unique blend of hands-on technical expertise and commercial acumen, key roles include Solutions & Marketing Director, Enterprise Key Account Director, Solution Sales Manager MEA, and HSE, Ethics & Compliance Director at Nokia, Alcatel-Lucent, Alcatel, and Fujitsu.
An academic background, including a PhD and MSc in Marketing from the University of Leicester, complements extensive professional experience, enabling the ability to seamlessly bridge the gap between theory and practice. This expertise has driven significant successes in both B2B and B2C markets across Europe, the Middle East, and Africa.
As a thought leader and industry practitioner, excels at guiding professionals in leveraging cutting-edge marketing tactics, driving business growth, and upholding high ethical standards in today’s rapidly evolving digital landscape.
